Wheels UpAGENCY: SWAT BY KIRSHENBAUM
I created a bold new visual direction for Wheels Up, designing custom skis with a graffiti-inspired collage. This marked a departure from their usual aesthetic, bringing energy and personality to their brand. I pitched the concept, finalized dielines, and oversaw production, also contributing to social assets, email templates, photoshoots and patterns during my time on the account.